SevenRooms Acquired by DoorDash: What It Means for Restaurants

Big news in the restaurant tech world! DoorDash just announced, on May 6, 2025, they're acquiring SevenRooms for a cool $1.2 billion. Yeah, *billion*. But what does this mean for restaurants actually using (or considering using) SevenRooms? Let's dive in, shall we?

SevenRooms: More Than Just Reservations

If you're not familiar, SevenRooms is a restaurant tech company based out of NYC. They've been around since 2011, founded by Joel Montaniel, Allison Page, and Kinesh Patel, and they specialize in reservation, seating, and guest management software. But it's more than *just* a reservation system. We're talking guest profiles, marketing automation, table management, and even loyalty programs. Think of it as a CRM (Customer Relationship Management) specifically designed for restaurants.

What's cool is that SevenRooms lets you store data on your diners – their preferences, spending habits, all that jazz. This means you can customize your service and make them feel like VIPs. And who doesn't want that? According to SevenRooms' recent U.S. Restaurant Trends Report, a whopping 83% of diners are willing to sign up for restaurant marketing programs, but they expect VIP treatment in return. SevenRooms gives you the tools to deliver on that expectation.

Key Stat:

SevenRooms helps restaurants reduce online marketing costs by up to 50%! [5]

DoorDash & SevenRooms: A Powerful Combo?

So, why is DoorDash buying SevenRooms? Well, it seems like DoorDash wants to offer restaurants a more complete suite of tools. SevenRooms already integrates with POS systems, and this acquisition could mean even tighter integration and more data-driven insights for restaurants. It's all about personalizing the guest experience, both online and offline.

And SevenRooms has been busy lately! Just this year, they launched new AI-powered features to help restaurants personalize guest experiences and even launched Text Marketing in Australia, which apparently generated an average of $2,835 in *additional* revenue per campaign. Not bad, eh?

Of course, SevenRooms isn't the only player in the restaurant reservation software game. They're up against some tough competition like Tock, OpenTable, and Resy. But this acquisition by DoorDash could give them a serious edge.

The Future of Dining?

It's hard to say exactly what the future holds, but this acquisition definitely signals a shift towards more data-driven, personalized dining experiences. Will it mean more targeted marketing? Absolutely. Better customer service? Hopefully. Fewer no-shows? We can dream, can't we?